Does your business serve specific geographical areas of local importance? If this is the case, your success depends heavily on attracting local traffic.
Local SEO can be a great way to reach customers. While almost every business can benefit from SEO, keep reading to discover the five fields where this strategy can really pay off and deliver great business rewards.
Looking for more local SEO strategies for your business? Read our article: 13 Strategies for Optimizing Your Website for Local SEO
1. Medical and dental clinics love local SEO
You can see a big jump in the search engine rankings if you target local keywords around health and wellness.
Consider what you are looking for when you need a new emergency physician or dentist: you will probably go in search of your city plus a "family doctor" or "emergency dentist".
However, you also need to target long-tail keywords on your website such as "Doctor's office opened on Saturday in Vancouver" to reach more potential customers.
2. The hyper-targeted hospitality business
Have a restaurant, bar or hotel? Local SEO is required. People often use Google's "near me" suggestion that will appear in the search bar, so make sure your site content targets wherever possible.
Also, many will review reviews on sites like Yelp before clicking on your site – more than in any other type of business. Update your business information on these sites and respond quickly.
3. Home Services (I need help NOW)
A local SEO campaign works well for problem solvers.
For those searching for a plumber or locksmith, it's common to name the first listing that appears on Google, but it's not as simple as creating a webpage with your contact information.
To reach customers, you need to focus on adding original content, optimizing the page, and targeting long tail keywords. For these types of business it is also necessary to go with a paid SEM campaign.
4. A neighborhood-specific SEO environment
Real estate is a very competitive category, especially with so many large companies out there plus platforms like Zillow.
You are likely to get a lot of traffic from long-tail keyword searches, so "Toronto house for sale" includes "Toronto waterfront apartment."
Research your keywords and write about what families with young children should look for when buying a dog-friendly home or neighborhood – what will resonate with your audience.
Another very competitive category! The good news is that potential clients generally seek very specific information.
So your local SEO strategy can be built around long tail keywords. For example, instead of “Calgary Attorney” go to “Southeastern Calgary Will and Trust Attorney” to turn searches into leads.
Get local, grab long tail keywords
This is by no means an exhaustive list of businesses that can benefit from local SEO, but it gives you a good idea of where they can really make a difference.
Focus on building your local SEO strategy and using keywords and long tail traffic will follow!